Promotions
Manage active special offers and deals that the AI surfaces to customers during conversations.
The Promotions section lets you define and manage the special offers, sales events, and incentives that DealerAI's AI agents can mention to customers during conversations — helping your team drive interest in current deals without any manual effort.
Overview
When a customer asks about pricing, current deals, or financing specials, the AI checks the active promotions list and incorporates relevant offers into its response naturally. Promotions can be time-limited and will no longer be surfaced after their expiry date.
Promotions List
The Promotions page shows a table of all promotions for your dealership:
| Column | Description |
|---|---|
| Title | Short name for the promotion (e.g., "Spring Sales Event") |
| Description | The offer details the AI may mention to customers |
| Start date | When the promotion becomes active |
| End date | When the promotion expires and stops being shown |
| Active | Toggle indicating whether the promotion is currently live |
Creating a Promotion
Editing and Deactivating Promotions
Click any promotion in the table to edit its details. To stop a promotion from being used by the AI without deleting it, toggle its Active switch off. This is useful for pausing a promotion during periods when stock runs out, then reactivating it later.
Writing Effective Promotion Descriptions
The AI uses your description text directly when talking to customers. Keep descriptions:
- Specific — include the exact discount, rate, or incentive
- Action-oriented — mention any urgency (limited time, while stocks last)
- Complete — include all conditions a customer needs to know upfront (e.g., "for qualified buyers", "on select models")
Avoid vague descriptions like "Great deal on cars". The AI responds best when promotions contain concrete, factual details it can weave naturally into a conversation.
Expired Promotions
Promotions past their end date remain in the table but are flagged as expired. They are not shown to customers. You can delete expired promotions to keep the list tidy or leave them as a record of past campaigns.