Integrations
Connect DealerAI to external CRM systems, automotive platforms, and configure webhook event subscriptions.
The Integrations section lets you connect DealerAI to the external systems your dealership already uses — CRMs, inventory platforms, and scheduling tools — so data flows automatically between them without manual re-entry.
Overview
DealerAI supports two types of integrations:
| Type | Description |
|---|---|
| Integration Agents | Pre-built connections to specific automotive platforms and CRMs |
| Event Subscriptions | Webhooks that notify external systems when specific events happen in DealerAI |
Navigate to Integrations in the sidebar to access both.
Integration Agents
Integration Agents are pre-configured connectors for popular automotive platforms. Enabling an agent activates the two-way data sync between DealerAI and that platform.
Supported Platforms
| Platform | Capabilities |
|---|---|
| VinSolutions | Push leads and appointments into the VinSolutions CRM |
| DealerSocket | Sync lead data and appointment details with DealerSocket |
| Fortellis | Access automotive data services and inventory via the Fortellis network |
| XTime | Sync service appointments with XTime scheduling |
Contact your DealerAI account manager to enable additional integration agents not listed here. Availability may depend on your subscription plan.
Configuring an Integration Agent
Event Subscriptions (Webhooks)
Event Subscriptions let you receive real-time notifications in your own systems whenever something happens in DealerAI. This is useful for building custom integrations or triggering workflows in tools like Zapier or your internal platforms.
Available Events
| Event | Triggered when |
|---|---|
conversation.started | A new conversation begins |
appointment.created | An appointment is booked by the AI |
appointment.updated | An appointment is modified |
lead.created | A new lead is received |
enrollment.completed | A customer completes a Reach sequence |
Creating a Webhook
Webhook endpoints must be HTTPS and publicly accessible. DealerAI will retry failed deliveries up to three times before marking a delivery as failed.
Webhook Payload
Each webhook POST includes a JSON payload with the event type and relevant data. Secure your endpoint by validating the request against the signing secret provided when the subscription is created.